Social Media Marketing in a Crisis: VISIT FLORIDA and the BP Deepwater...
By Will Seccombe, Chief Marketing Officer at VISIT FLORIDA The Challenge On April 20, 2010, the BP/Transocean Deepwater Horizon oil rig exploded and sank, resulting in a massive offshore oil spill. The...
View ArticleThe Online Newsroom: The Factory that Runs a Brand’s Content Engine
By Ed Lallo, Principal at Newsroom Ink Google your company’s name and see what comes up. Do the stories at the top of the search results reflect the business you’re running? If not, why not? Maybe it’s...
View ArticleSocial Media and the News
By John Foley, Jr., Chief Executive/Marketing Officer at Grow Socially Just 140 characters—140 strikes on the keyboard by thousands of people in a few-hour span was the culmination of one of the...
View ArticleWow, What a Story!
By Adam Karwoski, Founder of Social Brand U Isn’t social media cool? Since I graduated college in 1992, I’ve been involved with two of the biggest fundamental shifts in communications in our history:...
View Article6 Reasons Social Media Campaigns Should Include Flickr
By Emily Johnson, Media Relations Specialist at Walker Sands Communications The photo-sharing site Flickr is a valuable but often overlooked social media platform. Here are six reasons why marketers...
View Article5 Ways to Legitimately Increase Your Twitter Followers
By John Foley, Jr., Chief Executive/Marketing Officer at Grow Socially Twitter can be a mighty tool in your social media arsenal. You can reach a specialized audience with carefully constructed tweets,...
View Article
